Get In. Go Far!

On 20 August the Government launches a major advertising campaign featuring real apprentices from some of Britain’s brightest companies. The apprentices, some of whom are gaining degree level qualifications while working and earning, will feature in TV ads, posters, and in digital channels. The ‘Get In. Go Far’ campaign creative uses ‘selfie’ images taken by apprentices in the workplace to show their pride and sense of achievement. The images are uploaded to an interactive map as a visual representation of the variety and spread of Apprenticeship opportunities. The campaign aims to show young people and their parents that Apprenticeships can be an equally prestigious route to a great career and secure finances in the years ahead.

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